Marketing - The WSA Show/The Collections at WSA maps

The WSA Show covered tens of thousands of square feet  and negotiating it was challenging for first-timers and veterans alike. Floor maps were key--whether to find the booth you were looking for or locating the nearest bathroom. As the point person who brought together all the elements of The WSA Show to create the maps, I coordinated the requirements of the sales team, the operations department and the executive staff, and worked closely with an off-site graphic designer to create an easily navigable show floor map.  -- Abby Ventzke

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