Trade/B2B - The WSA Show Directory

The WSA Show was a footwear and accessories industry trade show featuring several thousand brands from around the world. The Collections at WSA and Materials at WSA were added shows-within-a-show, making WSA one of the largest trade shows held within the United States. Putting together the comprehensive directories, which included up-to-date company and brand information as well as booth location, required focused coordination and attention to detail. Along with vendor information, the directories also included detailed information about  each show, such as seminars, special events, and even transportation details. A smaller pre-show version of the directory was distributed several weeks before the show as a marketing tool. The directories, available both in print and online, were built through the carefully choreographed efforts of graphic designers, translators, proofreaders and printing services to make sure the finished product arrived at the show venues on time, correct and up-to-date.

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The choreographer

Drawing on years of editorial, production and project management experience, I was able to produce a polished, consumer-friendly product that WSA show attendees could rely on as a resource long after the show ended.
-- Abby Ventzke

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