Why Typos can cost you millions
Unfortunately, not every small business owner puts a premium on quality copy. If a picture is worth a thousand words, who cares about the text? But the truth is that no matter how glossy and professional the product shot, a bit of sloppy editing (or worse, poorly written copy) can diminish a brand.
Lousy writing and typos are just part of the equation, of course. Weak design, pushy sales tactics and a host of other problems can send consumers scurrying away from your product instead of clamoring for it. Look for my upcoming blog in which I offer five tips on how to instantly improve your Web site with a minimum of time and expense -- stay tuned to this space!